Advertising & Marketing Policy
1. Ads on Hello Hali
Sellers can purchase paid advertising on Hello Hali through the Seller Dashboard. Hello Hali Ads display a seller’s listings or shops prominently on Hello Hali’s websites and mobile apps where applicable. Hello Hali Ads are displayed in one or more locations, such as users’ search results. The frequency of impressions depends on the number of advertisers. We give all advertisers an equal chance to display their ads for the entire duration of their advertisement commitment. However, we cannot guarantee than an Advertisement will be displayed equally on all the pages. It is on a best effort basis, depending on advertisement slot availability and on the number of concurrent advertisers.
A. Purchasing Hello Hali Ads
Hello Hali Ads are based on a fixed fee for ad space on Hello Hali’s properties. Therefore, the actual costs you incur is fixed for the duration that is determined by Hello Hali. We reserve the right to change the fees for the ad space and/or the duration at any time at our own discretion.
Sellers who have active ads running during the period of change will not be affected, until their current ad commitment expires. The new fees and/or duration will apply for any consequent commitment.
Hello Hali reserves the rights to start accounting for its Ads fees on a cost-per-click (or “CPC”) basis via a bidding system where you are responsible for paying for any clicks your ad receives. This means that you will be charged only when your ad is clicked, not simply when it is displayed. By providing a budget for Hello Hali to enter bids on your behalf (or providing bid amounts yourself if available), you agree to pay any amount up to and including the bid amount for a click on your ad. Your daily maximum budget can be set at or above a predetermined minimum determined by Hello Hali and you will not be charged more than your maximum budget on a daily basis. All Ads Fees and Bids are made in Canadian Dollars (CAD). You will be notified of any Ad policy or mechanism change with a 30 days notice before these changes take effect.
3. Shop-Specific Promotions
A. Sales and Coupons
Sellers on Hello Hali may choose to offer promotions specifically for their own shops and/or listings. Hello Hali currently offers two promotional tools: Sales and Coupons.
A Sale is a promotion that offers free shipping or discounts on your listing price(s) by a percentage. You can run a sale on a single listing or on multiple listings. Sales are public and will be displayed to all buyers, or, if certain seller-selected features are available, to a selected category of buyers. On occasion, Hello Hali may aggregate Sales and promote them through our websites, apps, and emails. When you run a Sale, you are obliged to follow not just theHello Hali Terms but all laws (including consumer protection rules) that apply to sales and promotions in your jurisdiction.
A Coupon is a code that may be redeemed for a discount on an item or free shipping. Coupons are not displayed publicly; as a seller, you may create, promote and distribute Coupons at your discretion. Please note, however, that a Coupon code can be used by any buyer who redeems the code and that a buyer can use a Coupon code on multiple listings and on multiple occasions until any expiration date that you set when creating the Coupon.
Sellers are responsible for following Hello Hali’s policies and all applicable laws associated with Sales and Coupons. For Sales, it’s your responsibility to set the terms and conditions for the promotion in the “Sale details” section. For Coupons, it’s your responsibility to communicate any terms or limitations for the promotion to buyers when sharing the Coupon code. Sales and Coupons may not be used for fee avoidance.
B. Targeted Offers
Hello Hali’s Targeted Offers is a free marketing tool that allows you to offer a Coupon to specific audiences of buyers who have interacted with your shop by either favoriting one of your listings or adding one of your listings to their cart. As with all Coupons, a coupon sent through the Targeted Offer tool can be used by any buyer that redeems the code. It can also be used on multiple listings and on multiple occasions. Targeted Offers is a free service to you, but please note that you will not be able to limit the number of sends if you opt-in to sending coupons through the Targeted Offer tool. If you wish to discontinue Target Offers, you can manage or turn off your campaigns at any time from your Sales and Coupons dashboard. You also have the option to automatically send a Coupon as a thank you to buyers who have made a purchase from your shop. Hello Hali may change or stop this Targeted Offer service at any time upon notice to you.
Please note that Coupons will only be sent to buyers who have opted in to receive Coupons and Promotions via email from Hello Hali sellers.
Hello Hali reserves the right to change the terms of these advertising programs at any time, including addition of fees, addition or removal of platforms, or end the program (in whole or part) at any time. We will notify you of major changes.
Using advertising and promotional services through Hello Hali does not constitute an obligation on Hello Hali’s part to display an ad or promote your listings or shops. Hello Hali can’t guarantee that a displayed ad or promotion will be clicked, and we can’t guarantee that if a user clicks that the related listing will be sold.
Hello Hali’s advertising services and advertising policies change over time, as do those of Hello Hali’s third party channel partners, and neither Hello Hali nor its third party channel partners guarantee any particular program’s features, results, or third party channels. Hello Hali reserves the right to change or terminate any campaign, incentive offer, or a program in part or as a whole at any time.
Hello Hali may, and you give Hello Hali permission to, automate parts or all of an advertising service provided, including combining bids across listings, geographical regions, keywords, ad formats, verticals, and on and off-Hello Hali marketing channels and platforms. You give Hello Hali permission to do so, with notice from Hello Hali, even if those features or options replace the parameters and options you set for the particular advertising service.
In the event Hello Hali begins, ends or modifies an advertising service, you give Hello Hali permission to transfer your bids, budgets, and campaigns to that new program, to the extent transferable for the defaults and features of the new or modified advertising service. Hello Hali will provide notice in the event of any such transfer.
You may be given the opportunity to participate in beta tests of advertising services offered by Hello Hali and/or third party channels. Those beta services are subject to separate terms for a particular program provided to you as part of your participation in that program, as well as this policy and the overall Hello Hali Terms.
From time to time Hello Hali may test or experiment with additional advertising products and the advertising services offered by Hello Hali, as well as the look and feel of any type of advertisement, may change as our programs and platforms evolve.
Ads and promotions may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
You are responsible for ensuring that your ads and promotions comply with all applicable laws and regulations.
Hello Hali reserves the right to reject or remove any ad or promotion for any reason, in our sole discretion, including marketing that negatively affects our relationships with our members or partners.